LOW TICKET VIRTUAL EVENT TO High-Ticket Offer Case Study

LOW TICKET VIRTUAL EVENT TO High-Ticket Offer Case Study

Purpose 2 Profit LIVE

Purpose 2 Profit LIVE

Purpose 2 Profit LIVE was held by Coach Micheal Burt who is a successful business Coach for authors, speakers, and coaches that's shared the stage with names like Tony Robbins, Grant Cardone, Tim Storey, etc.

When 6-Figure Seminars reached out about a partnership for Coach Burt's newest event they were putting together we knew there was a lot of chemistry there.

We made the decision to partner because we loved the vision behind the event and knew we could help them fill it with a high-converting funnel and targeted email and SMS campaigns.


Help Create a High-Converting Sales Funnel to Increase The AOV
Client Challenges
  • ​Creating offers that increased the average order value
  • ​Having a funnel structure that supported a high-ticket program
  • ​Creating a sales page that converted on both warm and cold traffic
  • ​Fine tuning messaging so it was in alignment with the outcome and brand


We knew because Coach Micheal Burt has scaled his own coaching business to over 8-figures, we could take the 3-step process he used to launch and profit from his new offers.

We also dug deep into his target audience and found out where they are and where they wanted to go. This allowed us to widen the gap between where they are and where they wanted to go while making the event the bridge that would help them get there.

Then as for increasing the AOV - we knew Coach Burt had books, courses, etc so we packaged 2 of his courses that would handle some of the objections they might have while going into the event. Doing so, we were able to create a $67 Order Bump and a $127 - $197 VIP offer (price raised as the event tickets raised).

Then because we always want to reward your current list first we launched the offer to his list 7-days before the event for $27. Then to keep the scarcity and urgency going we had early-bird for general public at $47 then raise to $97 closer to the event.

We also knew that ensuring the proper email automation on the backend was set up and working properly was also critical to the success of this campaign.

Throughout the post purchase sequence we leveraged expert interviews our client had already done adding authority, gaining credibility, and giving them value from the moment they purchase to the day before the event.
Here’s What We Did:
  • Generated over $80,000 in funnel sales which resulted in multiple 6-figures in high-ticket sales during the event thanks to event team 6-Figure Seminars
  • Converted over 10% unique purchase rate on the front-end ticket
  • ​Wrote and designed each page throughout the sales funnel
  • ​Helped 6-Figure Seminars finalize the offers throughout the event
  • ​Write 4 variations of ad copy to run traffic to the event sales page
  • ​Consulted on their media buying strategy to run traffic to the event sales page

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Over $80,000 in combined funnel sales through the funnel we built for the event

805 Ticket Sales

805 happy customers that attended the 2-day LIVE virtual event

10% Conversions

Over a 10% conversion rate from visitor to sale on the front-end offer

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